Most people believe that there business will decline during a recession but the wise business owners know that they can gain market share during these times with the right attitude and the right systems. The key to this is to have a lead generation system that uses the internet, direct mail, and the phone to find qualified prospects and then close them on using your product or service. For more information go to SEO/SEM Sales Process Mastery.
If you are looking for ways to increase sales by finding more prospects on the internet and converting prospects with the phone then be sure to check out this Sales Prospecting System.
Showing posts with label small business. Show all posts
Showing posts with label small business. Show all posts
Thursday, December 17, 2009
Sunday, August 10, 2008
How to Consistently Increase Sales
The real answer to how to increase sales is to have a "sales system" that is predictable. In this economy the most important sales system is one that combines SEO, SEM, Pay Per Click, Direct Mail, and telemarketing. As Michael Gerber, author of the E-Myth Revisited says, it is important to know your conversion ratio's in any Lead Generation System. Since SEO and SEM are the least expensive, their conversion ratio will normally be high. You can pay a SEO Specialist $400 to $800 and get your website to the top of the search engines for years, which could equal thousands of clicks per month. The conversion ratio would be $.04 per cent click in a 10 month period if you got 10,000 clicks in 10 months for the $400 SEO fee. The same Pay Per Click campaign would likely cost you $1.00 per click or $10,000. You can do the same calculation for both direct mail and telemarketing. To determine what is best for you, we recommend that you use a sales process specialist or look for some good sales process resources.
Wednesday, February 13, 2008
Improving Your Sales Process
The ability to create a predictable sales process is one of the keys to running a successful Small Business
As it turns out, the least expensive way to get leads for your business is to do cold calling on the phone. The ability to cold call is really an art and takes a lot of study and practice to be a great cold caller. I really like the formula that says skill = knowledge + practice. So the real challenge is to find a way to get knowledge fast and an affordable cost. I have found the solution to building a cold call system fast at a website called SalesProcessMastery.com .
At this company, consultants teach you fast how to create a cold call script that does not sound like salesperson or a telemarketer and helps the salesperson start a discussion rather than answering a bunch of sales questions. This approach is easier on the prospect as well as the salesperson and gives the salesperson confidence and helps them overcome Call Reluctance or the Fear of Self Promotion. Some people call this the negative baggage that holds people back from making cold calls, for example, and by using the coach at SalesProcessMastery.com , the salesperson or business owner can be successful at cold calling. The coach will also show you quickly how to use post cards, greeting cards, pay per click, seo, and blogs to drive traffic to a landing page in order to gather leads. These leads tend to be warm leads because they have expressed an in interest in your business by filling out the form. Many people will tell you that these prospects have become qualified prospects to a certain degree by taking time to place data in the landing page.
At least there was something that the ad said or the landing page said that caught their interest. The key is to capture what interests them by asking a question on the landing page form about their pain or situation. This gives the salesperson a lead in when they make the follow-up call, which come people still consider to be a cold call because you have never talked to the person. The SalesProcessMastery.com coach will also teach and coach you how to qualify and close the prospect so this is a "A to Z" coaching process to fix your Sales Process. What the coach addresses in your case is what is broken in your Sales Process. Your key issues in your sales process are identified by using a Sales Process Rating sheet. I highly recommend this program for anyone who needs to find more qualified prospects in a predictable process that becomes a Sales System that can be repeated and delegated in order to grow the business fast. If you want to improve your Sales Process and use a cold calling strategy, be sure to go to SalesProcessMastery.com .
As it turns out, the least expensive way to get leads for your business is to do cold calling on the phone. The ability to cold call is really an art and takes a lot of study and practice to be a great cold caller. I really like the formula that says skill = knowledge + practice. So the real challenge is to find a way to get knowledge fast and an affordable cost. I have found the solution to building a cold call system fast at a website called SalesProcessMastery.com .
At this company, consultants teach you fast how to create a cold call script that does not sound like salesperson or a telemarketer and helps the salesperson start a discussion rather than answering a bunch of sales questions. This approach is easier on the prospect as well as the salesperson and gives the salesperson confidence and helps them overcome Call Reluctance or the Fear of Self Promotion. Some people call this the negative baggage that holds people back from making cold calls, for example, and by using the coach at SalesProcessMastery.com , the salesperson or business owner can be successful at cold calling. The coach will also show you quickly how to use post cards, greeting cards, pay per click, seo, and blogs to drive traffic to a landing page in order to gather leads. These leads tend to be warm leads because they have expressed an in interest in your business by filling out the form. Many people will tell you that these prospects have become qualified prospects to a certain degree by taking time to place data in the landing page.
At least there was something that the ad said or the landing page said that caught their interest. The key is to capture what interests them by asking a question on the landing page form about their pain or situation. This gives the salesperson a lead in when they make the follow-up call, which come people still consider to be a cold call because you have never talked to the person. The SalesProcessMastery.com coach will also teach and coach you how to qualify and close the prospect so this is a "A to Z" coaching process to fix your Sales Process. What the coach addresses in your case is what is broken in your Sales Process. Your key issues in your sales process are identified by using a Sales Process Rating sheet. I highly recommend this program for anyone who needs to find more qualified prospects in a predictable process that becomes a Sales System that can be repeated and delegated in order to grow the business fast. If you want to improve your Sales Process and use a cold calling strategy, be sure to go to SalesProcessMastery.com .
Sunday, February 10, 2008
Increase Sales by Improving Your Sales Process
As a small business owner, I was once frustrated with inconsistent sales where we had a good month and a bad month and so forth. After reading Michael Gerber's "E-Myth Revisited", a lightbulb went off and I realized that the best thing to do to solve my problem was to develop a Sales System. The Sales System that I created was predictable, for every 100 companies that we targeted, 4 bought our service. Now we never reached all 100, but we had a consistent plan that sent out 100 postcards or greeting cards followed by 3 attempts to reach them by phone. This system was so successful that I decided to start teaching it to others. After 9 years as a Senior Certified E-Myth Consultant, I started SalesProcessMastery.com. Our system works so well that we guarantee increased sales. The bottomline is that when the sales system is followed the sales will increase. This system is a combination of direct mail, e-mail, and telesales. When calling back we do not sound like a telemarketer or a sales person. It has been my finding that you need to master 3 things to be an effective salesperson or small business owner, and that is Internet Mastery, Phone Mastery, and Headline Mastery. We teach all 3 and that is why we can guarantee our program.
click here for more information ...
click here for more information ...
Tuesday, October 09, 2007
The Number ONE important E-Myth System
After 9 years as an E-Myth Coach, I have realized that the most important system is the prospecting system, a sales prospecting system that melts away resistance from the prospect and makes the calling script comfortable for the caller.
click here for more information ...
click here for more information ...
Sunday, September 23, 2007
PR – It’s Cheaper than Advertising and It Works
AT&T’s discovery showed how powerful PR can be in disseminating a corporation’s
message. PR should be part of every marketing campaign, for seven reasons:
1. The media business has fundamentally changed.
2. Mass marketing is no longer as important as it once was.
3. People are changing the way they use media.
4. They can access more information, more easily.
5. Consumers are no longer strictly loyal to brands.
6. They distrust large corporations.
7. They want accountability.
Every Sales Process needs a PR channel more ...
message. PR should be part of every marketing campaign, for seven reasons:
1. The media business has fundamentally changed.
2. Mass marketing is no longer as important as it once was.
3. People are changing the way they use media.
4. They can access more information, more easily.
5. Consumers are no longer strictly loyal to brands.
6. They distrust large corporations.
7. They want accountability.
Every Sales Process needs a PR channel more ...
Saturday, September 22, 2007
Never Cold Call Again
One of the interesting trends is the trend away from Cold Calling. With the internet, search engines, live person chat, and email it is possible for a company to gain enough qualified prospects using Warm Call techniques. For more information, go to WarmCalling.com ...
Thursday, January 25, 2007
A Key to Success: Be Consistent
Over the years I heard the best way to learn something is to to teach it. Well, this week's topic, practicing consistent behavior, is definitely something I need to learn and practice more effectively.
When I made the commitment to refocus my energies on writing again, I had the best intentions. I planned to have a new column for distribution every Tuesday morning. Early morning. Which meant the actual column needed to be written by Monday night.
more ...
When I made the commitment to refocus my energies on writing again, I had the best intentions. I planned to have a new column for distribution every Tuesday morning. Early morning. Which meant the actual column needed to be written by Monday night.
more ...
How Your Habits Control Your Small Business Success
Habit: A consistent behavior you perform so frequently that it is automatic.
For example, if you learned to drive a car with a standard transmission, the first few lessons were pretty jerky while you learned to synchronize the clutch with the accelerator pedal. If you released the clutch too fast, the car would stall. If you pressed the accelerator too fast without releasing the clutch, you raced the engine but you and the car were still sitting there! However, with practice, practice, and more practice, you learned to synchronize control of the clutch with control of the accelerator so that you don't even think about it any more. It is now a habit.
more ...
For example, if you learned to drive a car with a standard transmission, the first few lessons were pretty jerky while you learned to synchronize the clutch with the accelerator pedal. If you released the clutch too fast, the car would stall. If you pressed the accelerator too fast without releasing the clutch, you raced the engine but you and the car were still sitting there! However, with practice, practice, and more practice, you learned to synchronize control of the clutch with control of the accelerator so that you don't even think about it any more. It is now a habit.
more ...
How To Write Your Business Plan
A business plan is a document that summarises where you want to take your business idea from now and for the next 3 to 5 years, and most importantly, how you are going to achieve your goals - specifically.
The actual document is a story describing the essentials about your business. Really, this is putting all your ideas down on paper so that either you can review progress over time or a potential investor such as a bank can instantly understand how you are going to achieve your financial projections and to assess the risk of lending you any capital.
The length of your plan should be as long as it takes to describe the following :
- where are you now with your business
- where do you want to take it
- how are you going to get there
Simple questions that require detailed answers. Most plans that are submitted to a bank should only be around 20 pages because that should be enough to get the important aspects out. Additionally a bank or any other reader will probably concentrate on 2 elements. Your executive summary and your finances.
The summary is just that. It summaries everything from a description about your business, the products, your customers, your management team and your financial forecasts.
Most people when thinking about starting a business know they have to write a business plan because they have probably been told that by their bank manager. The main challenge they face is getting finance. How to approach banks and what they should ask. Once you have developed your plan you will have confidence in your business idea and how it's going to achieve the objectives you have in your mind.
If you have ever watched "Dragons Den" you'll get a rough idea of what it's like asking for money. Although going to your bank manager is not going to be such an experience, certainly the question and answer section is similar.
When asking for money you'll going to have to sell your business idea and yourself. It really is a sales exercise. In the Dragons Den programme there are so many simple questions asked by the potential investors that the business owners can't answer.
Questions like - "how many sales will you make in year 3" or "what is your profit margin" or "how many customers are there in your market" or " why is your price set at $xx"
When you are developing your business and your plan you will write all of this information down and when you do you, yourself, will go through some form of decision making process to come to the conclusions. There should always be a reason as to why you write something down. The reason you will explain to your potential investors. (If you haven't seen Dragon's Den then look it up on the BBC or search for it and watch one of the programmes)
So it all comes down to one document. Your business plan. You need it. Your investors need it. You should spend time on it to ensure you know your business inside out and use it as a sales document in order to get investment from your bank when you need it.
If you are thinking of starting a small business and need small business startup help then make sure you get all the business advice you need at : http://www.smallbizware.com
Article Source
The actual document is a story describing the essentials about your business. Really, this is putting all your ideas down on paper so that either you can review progress over time or a potential investor such as a bank can instantly understand how you are going to achieve your financial projections and to assess the risk of lending you any capital.
The length of your plan should be as long as it takes to describe the following :
- where are you now with your business
- where do you want to take it
- how are you going to get there
Simple questions that require detailed answers. Most plans that are submitted to a bank should only be around 20 pages because that should be enough to get the important aspects out. Additionally a bank or any other reader will probably concentrate on 2 elements. Your executive summary and your finances.
The summary is just that. It summaries everything from a description about your business, the products, your customers, your management team and your financial forecasts.
Most people when thinking about starting a business know they have to write a business plan because they have probably been told that by their bank manager. The main challenge they face is getting finance. How to approach banks and what they should ask. Once you have developed your plan you will have confidence in your business idea and how it's going to achieve the objectives you have in your mind.
If you have ever watched "Dragons Den" you'll get a rough idea of what it's like asking for money. Although going to your bank manager is not going to be such an experience, certainly the question and answer section is similar.
When asking for money you'll going to have to sell your business idea and yourself. It really is a sales exercise. In the Dragons Den programme there are so many simple questions asked by the potential investors that the business owners can't answer.
Questions like - "how many sales will you make in year 3" or "what is your profit margin" or "how many customers are there in your market" or " why is your price set at $xx"
When you are developing your business and your plan you will write all of this information down and when you do you, yourself, will go through some form of decision making process to come to the conclusions. There should always be a reason as to why you write something down. The reason you will explain to your potential investors. (If you haven't seen Dragon's Den then look it up on the BBC or search for it and watch one of the programmes)
So it all comes down to one document. Your business plan. You need it. Your investors need it. You should spend time on it to ensure you know your business inside out and use it as a sales document in order to get investment from your bank when you need it.
If you are thinking of starting a small business and need small business startup help then make sure you get all the business advice you need at : http://www.smallbizware.com
Article Source
Wednesday, October 11, 2006
The Virtual Assistant
At E-Myth Mastery we teach how to effectively delegate work. A Virtual Assistant can be a valuable addition to your business.
As a small business owner, outsourcing work to Virtual Assistants is fast becoming a popular and intelligent decision. The business owner saves enormous amounts of money by cutting the costs of offices and equipment overhead as well as expensive benefits packages.
The 'Virtual Office' creates an enormous amount of personal freedom and independence for both the small business owner and the virtual workers. The dedication and commitment that virtual workers demonstrate testifies to the satisfaction derived from a home office setting.
more ...
As a small business owner, outsourcing work to Virtual Assistants is fast becoming a popular and intelligent decision. The business owner saves enormous amounts of money by cutting the costs of offices and equipment overhead as well as expensive benefits packages.
The 'Virtual Office' creates an enormous amount of personal freedom and independence for both the small business owner and the virtual workers. The dedication and commitment that virtual workers demonstrate testifies to the satisfaction derived from a home office setting.
more ...
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