Saturday, September 22, 2007
Never Cold Call Again
One of the interesting trends is the trend away from Cold Calling. With the internet, search engines, live person chat, and email it is possible for a company to gain enough qualified prospects using Warm Call techniques. For more information, go to WarmCalling.com ...
Thursday, January 25, 2007
A Key to Success: Be Consistent
Over the years I heard the best way to learn something is to to teach it. Well, this week's topic, practicing consistent behavior, is definitely something I need to learn and practice more effectively.
When I made the commitment to refocus my energies on writing again, I had the best intentions. I planned to have a new column for distribution every Tuesday morning. Early morning. Which meant the actual column needed to be written by Monday night.
more ...
When I made the commitment to refocus my energies on writing again, I had the best intentions. I planned to have a new column for distribution every Tuesday morning. Early morning. Which meant the actual column needed to be written by Monday night.
more ...
How Your Habits Control Your Small Business Success
Habit: A consistent behavior you perform so frequently that it is automatic.
For example, if you learned to drive a car with a standard transmission, the first few lessons were pretty jerky while you learned to synchronize the clutch with the accelerator pedal. If you released the clutch too fast, the car would stall. If you pressed the accelerator too fast without releasing the clutch, you raced the engine but you and the car were still sitting there! However, with practice, practice, and more practice, you learned to synchronize control of the clutch with control of the accelerator so that you don't even think about it any more. It is now a habit.
more ...
For example, if you learned to drive a car with a standard transmission, the first few lessons were pretty jerky while you learned to synchronize the clutch with the accelerator pedal. If you released the clutch too fast, the car would stall. If you pressed the accelerator too fast without releasing the clutch, you raced the engine but you and the car were still sitting there! However, with practice, practice, and more practice, you learned to synchronize control of the clutch with control of the accelerator so that you don't even think about it any more. It is now a habit.
more ...
How To Write Your Business Plan
A business plan is a document that summarises where you want to take your business idea from now and for the next 3 to 5 years, and most importantly, how you are going to achieve your goals - specifically.
The actual document is a story describing the essentials about your business. Really, this is putting all your ideas down on paper so that either you can review progress over time or a potential investor such as a bank can instantly understand how you are going to achieve your financial projections and to assess the risk of lending you any capital.
The length of your plan should be as long as it takes to describe the following :
- where are you now with your business
- where do you want to take it
- how are you going to get there
Simple questions that require detailed answers. Most plans that are submitted to a bank should only be around 20 pages because that should be enough to get the important aspects out. Additionally a bank or any other reader will probably concentrate on 2 elements. Your executive summary and your finances.
The summary is just that. It summaries everything from a description about your business, the products, your customers, your management team and your financial forecasts.
Most people when thinking about starting a business know they have to write a business plan because they have probably been told that by their bank manager. The main challenge they face is getting finance. How to approach banks and what they should ask. Once you have developed your plan you will have confidence in your business idea and how it's going to achieve the objectives you have in your mind.
If you have ever watched "Dragons Den" you'll get a rough idea of what it's like asking for money. Although going to your bank manager is not going to be such an experience, certainly the question and answer section is similar.
When asking for money you'll going to have to sell your business idea and yourself. It really is a sales exercise. In the Dragons Den programme there are so many simple questions asked by the potential investors that the business owners can't answer.
Questions like - "how many sales will you make in year 3" or "what is your profit margin" or "how many customers are there in your market" or " why is your price set at $xx"
When you are developing your business and your plan you will write all of this information down and when you do you, yourself, will go through some form of decision making process to come to the conclusions. There should always be a reason as to why you write something down. The reason you will explain to your potential investors. (If you haven't seen Dragon's Den then look it up on the BBC or search for it and watch one of the programmes)
So it all comes down to one document. Your business plan. You need it. Your investors need it. You should spend time on it to ensure you know your business inside out and use it as a sales document in order to get investment from your bank when you need it.
If you are thinking of starting a small business and need small business startup help then make sure you get all the business advice you need at : http://www.smallbizware.com
Article Source
The actual document is a story describing the essentials about your business. Really, this is putting all your ideas down on paper so that either you can review progress over time or a potential investor such as a bank can instantly understand how you are going to achieve your financial projections and to assess the risk of lending you any capital.
The length of your plan should be as long as it takes to describe the following :
- where are you now with your business
- where do you want to take it
- how are you going to get there
Simple questions that require detailed answers. Most plans that are submitted to a bank should only be around 20 pages because that should be enough to get the important aspects out. Additionally a bank or any other reader will probably concentrate on 2 elements. Your executive summary and your finances.
The summary is just that. It summaries everything from a description about your business, the products, your customers, your management team and your financial forecasts.
Most people when thinking about starting a business know they have to write a business plan because they have probably been told that by their bank manager. The main challenge they face is getting finance. How to approach banks and what they should ask. Once you have developed your plan you will have confidence in your business idea and how it's going to achieve the objectives you have in your mind.
If you have ever watched "Dragons Den" you'll get a rough idea of what it's like asking for money. Although going to your bank manager is not going to be such an experience, certainly the question and answer section is similar.
When asking for money you'll going to have to sell your business idea and yourself. It really is a sales exercise. In the Dragons Den programme there are so many simple questions asked by the potential investors that the business owners can't answer.
Questions like - "how many sales will you make in year 3" or "what is your profit margin" or "how many customers are there in your market" or " why is your price set at $xx"
When you are developing your business and your plan you will write all of this information down and when you do you, yourself, will go through some form of decision making process to come to the conclusions. There should always be a reason as to why you write something down. The reason you will explain to your potential investors. (If you haven't seen Dragon's Den then look it up on the BBC or search for it and watch one of the programmes)
So it all comes down to one document. Your business plan. You need it. Your investors need it. You should spend time on it to ensure you know your business inside out and use it as a sales document in order to get investment from your bank when you need it.
If you are thinking of starting a small business and need small business startup help then make sure you get all the business advice you need at : http://www.smallbizware.com
Article Source
Wednesday, October 11, 2006
The Virtual Assistant
At E-Myth Mastery we teach how to effectively delegate work. A Virtual Assistant can be a valuable addition to your business.
As a small business owner, outsourcing work to Virtual Assistants is fast becoming a popular and intelligent decision. The business owner saves enormous amounts of money by cutting the costs of offices and equipment overhead as well as expensive benefits packages.
The 'Virtual Office' creates an enormous amount of personal freedom and independence for both the small business owner and the virtual workers. The dedication and commitment that virtual workers demonstrate testifies to the satisfaction derived from a home office setting.
more ...
As a small business owner, outsourcing work to Virtual Assistants is fast becoming a popular and intelligent decision. The business owner saves enormous amounts of money by cutting the costs of offices and equipment overhead as well as expensive benefits packages.
The 'Virtual Office' creates an enormous amount of personal freedom and independence for both the small business owner and the virtual workers. The dedication and commitment that virtual workers demonstrate testifies to the satisfaction derived from a home office setting.
more ...
Tuesday, October 10, 2006
Passion Is Key To A Successful Business
At E-Myth Mastery, Mastery Impact, and E-Myth Embark we know the importance of passion to the success of a small business.
Passion. Passion alone can make your business successful. As an entrepreneur, you are a passionate person. For why would anyone invest such incredible amounts of time and energy on something they have no REAL desire to do? If you do such a thing, then it's just bullshit. You have built an unreal, superficial way work environment and based on that you most likely are not very satisfied in what you do.
Being passionate means having the inner drive, desires to make your goals and achievements real. An entrepreneur is passionate at heart. He/She loves everything they do and when they work, they do wonders for the world and it shows. Look around at some of these businesses that we are all familiar with. Bath and Body Works, Jamba Juice, Bill Gates, Friendster and so on. They are all fellow entrepreneurs and they are all obviously very successful.
continued ...
Passion. Passion alone can make your business successful. As an entrepreneur, you are a passionate person. For why would anyone invest such incredible amounts of time and energy on something they have no REAL desire to do? If you do such a thing, then it's just bullshit. You have built an unreal, superficial way work environment and based on that you most likely are not very satisfied in what you do.
Being passionate means having the inner drive, desires to make your goals and achievements real. An entrepreneur is passionate at heart. He/She loves everything they do and when they work, they do wonders for the world and it shows. Look around at some of these businesses that we are all familiar with. Bath and Body Works, Jamba Juice, Bill Gates, Friendster and so on. They are all fellow entrepreneurs and they are all obviously very successful.
continued ...
Thursday, October 05, 2006
The Single Most Powerful Small Business Marketing Tool On The Planet
Let me get right to the point. The single most powerful small business marketing tool on the planet is a marketing plan. Now before you roll your eyes and run for the hills let me clear a few things up.
When I talk about a marketing plan I am not referring to those academic exercises found in college marketing books, or the templated mumbo jumbo found in business planning software. I will not be asking you to determine your share of the market today. Give me a break, share of the market, most small business owners just need to figure out to get ten more customers.
continued ...
When I talk about a marketing plan I am not referring to those academic exercises found in college marketing books, or the templated mumbo jumbo found in business planning software. I will not be asking you to determine your share of the market today. Give me a break, share of the market, most small business owners just need to figure out to get ten more customers.
continued ...
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