A common hazard faced by new entrepreneurs is a lack of faith in the power of their offer. Many business people lose focus because they are worried they wont generate enough cash flow from their core product.
They attract potential customers with outstanding expertise but then muddy the water by trying to sell anything those customers want, regardless of how it fits into their business plan.
This is confusing, both for the customer, who doesnt really know what type of business you have, and for yourself. Heres how to stay on track.
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