How to Consistently Increase Sales

The real answer to how to increase sales is to have a "sales system" that is predictable. In this economy the most important sales system is one that combines SEO, SEM, Pay Per Click, Direct Mail, and telemarketing. As Michael Gerber, author of the E-Myth Revisited says, it is important to know your conversion ratio's in any Lead Generation System. Since SEO and SEM are the least expensive, their conversion ratio will normally be high. You can pay a SEO Specialist $400 to $800 and get your website to the top of the search engines for years, which could equal thousands of clicks per month. The conversion ratio would be $.04 per cent click in a 10 month period if you got 10,000 clicks in 10 months for the $400 SEO fee. The same Pay Per Click campaign would likely cost you $1.00 per click or $10,000. You can do the same calculation for both direct mail and telemarketing. To determine what is best for you, we recommend that you use a sales process specialist or look for some good sales process resources.

Why SEO and SEM is important

For most Small Business Owners, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) is almost like a foreign language, but this skill is rapidly becoming a necessity for the average Small Business Owner in order to get in the Top 10 of the Organic Listings in Google and Yahoo. The organic listings are the ones that are on the left hand side of the SER (Search Engine Results) page. The nice thing about organic listing is that they are free so no high Pay Per Click expense in order to drive traffic to your site. We recommend that you use a SEOP (Search Engine Optimization Professional) as listed on this site.