Why SEO and SEM is important

For most Small Business Owners, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) is almost like a foreign language, but this skill is rapidly becoming a necessity for the average Small Business Owner in order to get in the Top 10 of the Organic Listings in Google and Yahoo. The organic listings are the ones that are on the left hand side of the SER (Search Engine Results) page. The nice thing about organic listing is that they are free so no high Pay Per Click expense in order to drive traffic to your site. We recommend that you use a SEOP (Search Engine Optimization Professional) as listed on this site.