Friday, February 22, 2008

New Prospecting System for Small Business Owners

I was surfing the web last night and found a very interesting site that allows a small business owner to send greeting cards and post cards to their customers and prospects for only $.62 per card plus postage. Last time I was in Hallmark, cards cost around $2.50 to $5.00 each.

This service called Business Prospecting System, will allow you to send a card out in 30 seconds with your own handwriting and the envelope has a stamp on it, so it will have a high probablity of being opened.

Be sure to check out this Business Prospecting System which is part of SendOutCards.com .

The system can be used to get referrals from customers, prospect new customers, send out thank you notes, and birthday cards, and basically build close relationships with anyone.

This also works quite well with LinkedIn as far as a prospecting tool. If you find someone in LinkedIn that looks like a good prospect, then send them a card from SendOutCards.com to warm them up. You can find their address, phone number, and e-mail address by cross referencing their name and company in other online databases.

Wednesday, February 13, 2008

Improving Your Sales Process

The ability to create a predictable sales process is one of the keys to running a successful Small Business

As it turns out, the least expensive way to get leads for your business is to do cold calling on the phone. The ability to cold call is really an art and takes a lot of study and practice to be a great cold caller. I really like the formula that says skill = knowledge + practice. So the real challenge is to find a way to get knowledge fast and an affordable cost. I have found the solution to building a cold call system fast at a website called SalesProcessMastery.com .

At this company, consultants teach you fast how to create a cold call script that does not sound like salesperson or a telemarketer and helps the salesperson start a discussion rather than answering a bunch of sales questions. This approach is easier on the prospect as well as the salesperson and gives the salesperson confidence and helps them overcome Call Reluctance or the Fear of Self Promotion. Some people call this the negative baggage that holds people back from making cold calls, for example, and by using the coach at SalesProcessMastery.com , the salesperson or business owner can be successful at cold calling. The coach will also show you quickly how to use post cards, greeting cards, pay per click, seo, and blogs to drive traffic to a landing page in order to gather leads. These leads tend to be warm leads because they have expressed an in interest in your business by filling out the form. Many people will tell you that these prospects have become qualified prospects to a certain degree by taking time to place data in the landing page.

At least there was something that the ad said or the landing page said that caught their interest. The key is to capture what interests them by asking a question on the landing page form about their pain or situation. This gives the salesperson a lead in when they make the follow-up call, which come people still consider to be a cold call because you have never talked to the person. The SalesProcessMastery.com coach will also teach and coach you how to qualify and close the prospect so this is a "A to Z" coaching process to fix your Sales Process. What the coach addresses in your case is what is broken in your Sales Process. Your key issues in your sales process are identified by using a Sales Process Rating sheet. I highly recommend this program for anyone who needs to find more qualified prospects in a predictable process that becomes a Sales System that can be repeated and delegated in order to grow the business fast. If you want to improve your Sales Process and use a cold calling strategy, be sure to go to SalesProcessMastery.com .

Monday, February 11, 2008

Web.com Website Hosting with Free Domain Name

Here is a good deal for small business owners. From Web.com you can get a Free Domain name when you sign up for their web hosting. This is a better deal than other webhosting and domain name sites.

Web.com is a leading Web Hosting provider that has thousands of satisfied customers. They provide the tools and the services which people require to create, manage, and promote their website. Customers can create a website and have an online presence in minutes! Plus they get a free domain name with purchase.

Low Cost Investing

As a Small Business Owner it is recommended that you use a low cost investing system with little of no fees in order to build your net worth. As a Small Business Owner you have the advantage of setting up a 401k or SEP-IRA. I recently discovered an easy way to do this using ShareBuilder.com , a site that will make automatic investments for you into any number of different type of accounts. During a down market like we are in now, it is an ideal time to be consistently investing because you are taking advantage of dollar cost averaging.

I was so impressed with ShareBuilder.com that I set up accounts for my 9 grandkids and I buy stock for them periodically on their birthday's and Christmas. The program is so flexible that it allows the purchase of partial shares so I am investing in ETF's for the grandkids.

If you are contemplating setting up a 401k or SEP-IRA, I would highly recommend that you visit ShareBuilder.com .

Create a Buzz for Your Business with Blog Marketing

One thing we all know as Small Business Owners is that increasing web traffic to our site means more revenue. In order for our site to gain in popularity it is important to have others comment on our product and services especially using Blog Marketing techniques to create the buzz. One of the best places to have these articles written by others are the Blogs since Blogs are content rich and the search engines love content. In fact the better the content the higher your site will go in the organic search engine listings. These are the free listings that the Search Engines create after spidering your site and also ranking your links and content.

Until recently there was not a good way to get others to write articles and review your site on Blogs on a regular basis. Access to these bloggers was difficult. Just today, I saw a link to a site called SnapBomb and discovered that they have solved the problem. For advertisers you can bid on having Bloggers write articles in their blogs for you and give you feedback on your products and services. You also chose the keywords you want them to emphasize in their blog. The big benefit is that an online buzz is created that causes more traffic to come to your site. As more quality articles are written, your SEO ranking goes up and traffic increases. For those with niche markets and niche keywords this is a tremendous boom that can bring traffic fast.

For the Blogger who is looking for monitizing their articles, SnapBomb is an excellent service. Since I am both a Small Business Owner with a website and a Blogger I have signed up for both advertiser and blogger services. I recommend that you take a really goood look at SnapBomb at http://www.snapbomb.com/ , you will be glad you did.

Sunday, February 10, 2008

Overcoming Fear of the Phone

Overcoming the fear of the phone is actually quite easy. You must come up with an approach script that you are comfortable with. The sales script or the sales prospecting script must be one that you like. Once your are comfortable with your sales process and cold call script, you will become confident on the phone. This confidence will come through to the prospect and you will set them at ease and be able to find out if the prospect is a good fit providing you use a good questioning technique in your sales call. It is best to ask open ended questions. If you need help, one of the best sources is SalesProcessMastery.com

At that site, you will learn from a Coach that spent 8 years as a Senior Certified E-Myth Coach. Now any Small Business Owner can afford to Systematize their Sales Process. Are you interested in increasing sales and profits and getting your business organized? Our Consulting programs are ideal for business owners who are committed to developing and implementing turn-key systems, to getting their businesses organized.

Increase Sales by Improving Your Sales Process

As a small business owner, I was once frustrated with inconsistent sales where we had a good month and a bad month and so forth. After reading Michael Gerber's "E-Myth Revisited", a lightbulb went off and I realized that the best thing to do to solve my problem was to develop a Sales System. The Sales System that I created was predictable, for every 100 companies that we targeted, 4 bought our service. Now we never reached all 100, but we had a consistent plan that sent out 100 postcards or greeting cards followed by 3 attempts to reach them by phone. This system was so successful that I decided to start teaching it to others. After 9 years as a Senior Certified E-Myth Consultant, I started SalesProcessMastery.com. Our system works so well that we guarantee increased sales. The bottomline is that when the sales system is followed the sales will increase. This system is a combination of direct mail, e-mail, and telesales. When calling back we do not sound like a telemarketer or a sales person. It has been my finding that you need to master 3 things to be an effective salesperson or small business owner, and that is Internet Mastery, Phone Mastery, and Headline Mastery. We teach all 3 and that is why we can guarantee our program.

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