At E-Myth Mastery we teach how to effectively delegate work. A Virtual Assistant can be a valuable addition to your business.
As a small business owner, outsourcing work to Virtual Assistants is fast becoming a popular and intelligent decision. The business owner saves enormous amounts of money by cutting the costs of offices and equipment overhead as well as expensive benefits packages.
The 'Virtual Office' creates an enormous amount of personal freedom and independence for both the small business owner and the virtual workers. The dedication and commitment that virtual workers demonstrate testifies to the satisfaction derived from a home office setting.
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Wednesday, October 11, 2006
Tuesday, October 10, 2006
Passion Is Key To A Successful Business
At E-Myth Mastery, Mastery Impact, and E-Myth Embark we know the importance of passion to the success of a small business.
Passion. Passion alone can make your business successful. As an entrepreneur, you are a passionate person. For why would anyone invest such incredible amounts of time and energy on something they have no REAL desire to do? If you do such a thing, then it's just bullshit. You have built an unreal, superficial way work environment and based on that you most likely are not very satisfied in what you do.
Being passionate means having the inner drive, desires to make your goals and achievements real. An entrepreneur is passionate at heart. He/She loves everything they do and when they work, they do wonders for the world and it shows. Look around at some of these businesses that we are all familiar with. Bath and Body Works, Jamba Juice, Bill Gates, Friendster and so on. They are all fellow entrepreneurs and they are all obviously very successful.
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Passion. Passion alone can make your business successful. As an entrepreneur, you are a passionate person. For why would anyone invest such incredible amounts of time and energy on something they have no REAL desire to do? If you do such a thing, then it's just bullshit. You have built an unreal, superficial way work environment and based on that you most likely are not very satisfied in what you do.
Being passionate means having the inner drive, desires to make your goals and achievements real. An entrepreneur is passionate at heart. He/She loves everything they do and when they work, they do wonders for the world and it shows. Look around at some of these businesses that we are all familiar with. Bath and Body Works, Jamba Juice, Bill Gates, Friendster and so on. They are all fellow entrepreneurs and they are all obviously very successful.
continued ...
Thursday, October 05, 2006
The Single Most Powerful Small Business Marketing Tool On The Planet
Let me get right to the point. The single most powerful small business marketing tool on the planet is a marketing plan. Now before you roll your eyes and run for the hills let me clear a few things up.
When I talk about a marketing plan I am not referring to those academic exercises found in college marketing books, or the templated mumbo jumbo found in business planning software. I will not be asking you to determine your share of the market today. Give me a break, share of the market, most small business owners just need to figure out to get ten more customers.
continued ...
When I talk about a marketing plan I am not referring to those academic exercises found in college marketing books, or the templated mumbo jumbo found in business planning software. I will not be asking you to determine your share of the market today. Give me a break, share of the market, most small business owners just need to figure out to get ten more customers.
continued ...
Top 10 Rules for Small Business Success
At E-Myth Mastery, we are always looking for ways to increase Small Business success. Here are some recommendations:
1. Target
You are not all things to all people. Decide on your niche--narrow your focus and broaden your appeal.
2. Be Different
If your competitors are doing it, don't. Stand out from an overcrowded marketplace where so much of the advertising and products look the same.
3. Build a Team
Don't hire an employee to fill a position. Employ a person to be part of a team to build your business.
4. Be Fast
Time is the most precious commodity. When delivery is expected Friday, show up Thursday afternoon. Return calls and emails now.
5. Say Thank You
A lot. Tell your customers and employees how much you appreciate them. Better yet, do it the old fashioned way: take pen to paper and write them a note.
6. Be Consistent
Make sure your business has a consistent look and feel. A customer must get the same flavor from everyone within your organization. Always.
7. Smile
Throw out the reasons you think people buy from you like price, product quality or your warranty. They buy because they like you.
8. Fanatical Optimism
The glass must always be half full. Attitude will always win out in the end and infect all of those around you.
9. Sell Soft
Don't ever hard sell. Solve problems. Satisfy wants. Do what is truly best for your customer.
10. Leave Your Comfort Zone
Never accept the idea that this is the way you've always done it. Never accept that a new idea or technology could never work for you.
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1. Target
You are not all things to all people. Decide on your niche--narrow your focus and broaden your appeal.
2. Be Different
If your competitors are doing it, don't. Stand out from an overcrowded marketplace where so much of the advertising and products look the same.
3. Build a Team
Don't hire an employee to fill a position. Employ a person to be part of a team to build your business.
4. Be Fast
Time is the most precious commodity. When delivery is expected Friday, show up Thursday afternoon. Return calls and emails now.
5. Say Thank You
A lot. Tell your customers and employees how much you appreciate them. Better yet, do it the old fashioned way: take pen to paper and write them a note.
6. Be Consistent
Make sure your business has a consistent look and feel. A customer must get the same flavor from everyone within your organization. Always.
7. Smile
Throw out the reasons you think people buy from you like price, product quality or your warranty. They buy because they like you.
8. Fanatical Optimism
The glass must always be half full. Attitude will always win out in the end and infect all of those around you.
9. Sell Soft
Don't ever hard sell. Solve problems. Satisfy wants. Do what is truly best for your customer.
10. Leave Your Comfort Zone
Never accept the idea that this is the way you've always done it. Never accept that a new idea or technology could never work for you.
continued ...
Wednesday, April 26, 2006
Habit: A consistent behavior you perform so frequently that it is automatic.
In the E-Myth Mastery Program we stress Managing Your Time. Michael Gerber in his book "The E-Myth Revisited" and "E-Myth Mastery" stresses the importance of time management and self management. In the E-Myth business development model it is the orchestration part of innovation, quantification, and orchestration.
Habits consist of knowledge and practice which results in skill. What all this means is that you can learn new habits to replace those that are no longer working for you.
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Habits consist of knowledge and practice which results in skill. What all this means is that you can learn new habits to replace those that are no longer working for you.
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Wednesday, February 22, 2006
7 Habits of Highly Successful Small Business Owners
In the E-Myth Mastery Program their are 7 areas of a business, Leadership, Marketing, Money, Management, Client Fulfillment, Lead Generation, and Lead Conversion.
Do you spend every waking minute in your business? Do you find it difficult to take time out for you? Are you constantly working in a mess?
Unfortunately there are far too many business owners working too long and too hard. They tend to be involved in every aspect of their business from being the bookkeeper, marketer, human resources manager, mediator, customer liaison officer and cleaner. more ...
Do you spend every waking minute in your business? Do you find it difficult to take time out for you? Are you constantly working in a mess?
Unfortunately there are far too many business owners working too long and too hard. They tend to be involved in every aspect of their business from being the bookkeeper, marketer, human resources manager, mediator, customer liaison officer and cleaner. more ...
Small Business Success: Thriving During Change
We have found that successful businesses that properly implement the strategies of the E-Myth actually thrive on change and are innovating, quantifying, and orchestrating their businesses. For more information go to www.smallbizware.com
If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change - they love it and even create more of it. Others view change with anxiety and resistance.
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If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change - they love it and even create more of it. Others view change with anxiety and resistance.
more ...
Sunday, February 19, 2006
Hone Your Edge, Stay Focused
A common hazard faced by new entrepreneurs is a lack of faith in the power of their offer. Many business people lose focus because they are worried they wont generate enough cash flow from their core product.
They attract potential customers with outstanding expertise but then muddy the water by trying to sell anything those customers want, regardless of how it fits into their business plan.
This is confusing, both for the customer, who doesnt really know what type of business you have, and for yourself. Heres how to stay on track.
more ...
They attract potential customers with outstanding expertise but then muddy the water by trying to sell anything those customers want, regardless of how it fits into their business plan.
This is confusing, both for the customer, who doesnt really know what type of business you have, and for yourself. Heres how to stay on track.
more ...
Small Business Owners - 7 Reasons You Should Change Your Accountant
One of the first things I do with clients of the E-Myth Mastery Program is to insure that they have a budget in Quickbooks and that Quickbooks is up-to-date each day. The Budget to Actual report then becomes
A recent survey showed that only 28.7% of small business owners were happy with their accountant, and only half of those would recommend him to their friends because he was too busy already. Most new businesses start out with an accountant, but Michael Gerber, author of "The E-Myth Revisited" and "E-Myth Mastery" notes that 80% of small businesses go out of business the first 5 years. So why are accountants not that successful with their clients?
The following are the most common reasons small business owners give for their dissatisfaction. Do any apply to you?
1. The accountant in charge is not accessible and never returns phone calls. In the early stages he couldn't do enough. He used to come out to the factory at least once a year to have a look. Now he seems to have time only for the big fellows. It seems I'm too small for him to be bothered with.
Continued at
A recent survey showed that only 28.7% of small business owners were happy with their accountant, and only half of those would recommend him to their friends because he was too busy already. Most new businesses start out with an accountant, but Michael Gerber, author of "The E-Myth Revisited" and "E-Myth Mastery" notes that 80% of small businesses go out of business the first 5 years. So why are accountants not that successful with their clients?
The following are the most common reasons small business owners give for their dissatisfaction. Do any apply to you?
1. The accountant in charge is not accessible and never returns phone calls. In the early stages he couldn't do enough. He used to come out to the factory at least once a year to have a look. Now he seems to have time only for the big fellows. It seems I'm too small for him to be bothered with.
Continued at
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