The ability to create a predictable sales process is one of the keys to running a successful Small Business
As it turns out, the least expensive way to get leads for your business is to do cold calling on the phone. The ability to cold call is really an art and takes a lot of study and practice to be a great cold caller. I really like the formula that says skill = knowledge + practice. So the real challenge is to find a way to get knowledge fast and an affordable cost. I have found the solution to building a cold call system fast at a website called SalesProcessMastery.com .
At this company, consultants teach you fast how to create a cold call script that does not sound like salesperson or a telemarketer and helps the salesperson start a discussion rather than answering a bunch of sales questions. This approach is easier on the prospect as well as the salesperson and gives the salesperson confidence and helps them overcome Call Reluctance or the Fear of Self Promotion. Some people call this the negative baggage that holds people back from making cold calls, for example, and by using the coach at SalesProcessMastery.com , the salesperson or business owner can be successful at cold calling. The coach will also show you quickly how to use post cards, greeting cards, pay per click, seo, and blogs to drive traffic to a landing page in order to gather leads. These leads tend to be warm leads because they have expressed an in interest in your business by filling out the form. Many people will tell you that these prospects have become qualified prospects to a certain degree by taking time to place data in the landing page.
At least there was something that the ad said or the landing page said that caught their interest. The key is to capture what interests them by asking a question on the landing page form about their pain or situation. This gives the salesperson a lead in when they make the follow-up call, which come people still consider to be a cold call because you have never talked to the person. The SalesProcessMastery.com coach will also teach and coach you how to qualify and close the prospect so this is a "A to Z" coaching process to fix your Sales Process. What the coach addresses in your case is what is broken in your Sales Process. Your key issues in your sales process are identified by using a Sales Process Rating sheet. I highly recommend this program for anyone who needs to find more qualified prospects in a predictable process that becomes a Sales System that can be repeated and delegated in order to grow the business fast. If you want to improve your Sales Process and use a cold calling strategy, be sure to go to SalesProcessMastery.com .
