How to Consistently Increase Sales

The real answer to how to increase sales is to have a "sales system" that is predictable. In this economy the most important sales system is one that combines SEO, SEM, Pay Per Click, Direct Mail, and telemarketing. As Michael Gerber, author of the E-Myth Revisited says, it is important to know your conversion ratio's in any Lead Generation System. Since SEO and SEM are the least expensive, their conversion ratio will normally be high. You can pay a SEO Specialist $400 to $800 and get your website to the top of the search engines for years, which could equal thousands of clicks per month. The conversion ratio would be $.04 per cent click in a 10 month period if you got 10,000 clicks in 10 months for the $400 SEO fee. The same Pay Per Click campaign would likely cost you $1.00 per click or $10,000. You can do the same calculation for both direct mail and telemarketing. To determine what is best for you, we recommend that you use a sales process specialist or look for some good sales process resources.