How to Get More Web Traffic for Your Small Business

There are two ways to get rapid traffic to your website if you are a Small Business Owner. One is to use Pay Per Click Ads and the other is to get a high ranking in the Organic Search Engine Listings. For information on how to do this go to SEO/SEM Web Traffic Tools.

Growing Your Business in a Recession

Most people believe that there business will decline during a recession but the wise business owners know that they can gain market share during these times with the right attitude and the right systems. The key to this is to have a lead generation system that uses the internet, direct mail, and the phone to find qualified prospects and then close them on using your product or service. For more information go to SEO/SEM Sales Process Mastery.

If you are looking for ways to increase sales by finding more prospects on the internet and converting prospects with the phone then be sure to check out this Sales Prospecting System.

The Number One Lead Generator

I get a lot of requests from Small Business Owners on lead generation and how to increase sales in this economy. The least expensive way to increase sales is to be sure that you are in the top 10 of the Search Engines for your keyword phrase. So if you sell financial services, you will want to be in the top 10 for all the keyword phrases that are important to your clients. One of the best methods of getting to the top of the search engines is to hire a SEO specialist to work with you to modify your website and provide links that will move you to the top of the Major Search Engines, which are Google, Yahoo, and Live.com. The longterm return is worth the investment.

How to Consistently Increase Sales

The real answer to how to increase sales is to have a "sales system" that is predictable. In this economy the most important sales system is one that combines SEO, SEM, Pay Per Click, Direct Mail, and telemarketing. As Michael Gerber, author of the E-Myth Revisited says, it is important to know your conversion ratio's in any Lead Generation System. Since SEO and SEM are the least expensive, their conversion ratio will normally be high. You can pay a SEO Specialist $400 to $800 and get your website to the top of the search engines for years, which could equal thousands of clicks per month. The conversion ratio would be $.04 per cent click in a 10 month period if you got 10,000 clicks in 10 months for the $400 SEO fee. The same Pay Per Click campaign would likely cost you $1.00 per click or $10,000. You can do the same calculation for both direct mail and telemarketing. To determine what is best for you, we recommend that you use a sales process specialist or look for some good sales process resources.

SEO and SEM: Get in the Top 10 of Google

One of the best ways to drive free traffic to a site is to use SEO or Search Engine Optimization. These are the search listings below the Pay Per Click listings in search engines such as Google, Yahoo, and MSN. These are also called organic listings.

What these search engines are looking for is quality content that is either on the site or linked to the site. One of the fastest ways to improve your ranking in Google or other search engines is to use a SEO consultant that has a monthly retainer fee. The best one that we have found is at SalesProcessMastery.com.