AT&T’s discovery showed how powerful PR can be in disseminating a corporation’s
message. PR should be part of every marketing campaign, for seven reasons:
1. The media business has fundamentally changed.
2. Mass marketing is no longer as important as it once was.
3. People are changing the way they use media.
4. They can access more information, more easily.
5. Consumers are no longer strictly loyal to brands.
6. They distrust large corporations.
7. They want accountability.
Every Sales Process needs a PR channel more ...
